Reynaldo Cano, CGBP

Assistant Director, International Affairs Department
City of San Antonio

203 South Saint Mary's, Suite 360
San Antonio, Texas 78205

Phone: 210-207-8100
Fax: 210.207.8113

Email: Reynaldo.Cano@sanantonio.gov
www.sanantoniotrade.org

Reynaldo Cano is currently Assistant Director for the City of San Antonio’s International Affairs Department.  In his position, he is tasked with helping the Director with all aspects of managing the team in San Antonio, Japan and Casa offices in Mexico.  As a result of long standing Sister City relationships with Guadalajara, Jalisco and Monterrey, Nuevo León, the City of San Antonio pioneered it first “Casa San Antonio” trade office in Guadalajara in 1991. This awarding-winning formula was duplicated in Monterrey in 1992 followed by Mexico City in 1995.

Previously he was a Senior International Business Consultant with the South-West Texas Border Region International Trade Center. He assisted almost 400+ clients during his ten-year tenure and his clients attributed to his assistance a total of $75 million dollars in new sales and export sales.   During his tenure at the ITC he has represented the Center in various conferences at the local, regional, state, national and international level speaking on the array of international trade challenges faced by small businesses. Special projects he led for the ITC include an incubator program for foreign companies interested in establishing a U.S. presence (IBDC) and working with entities in Mexico to develop an SBDC network in Mexico.

Reynaldo is bilingual and bicultural having worked and lived in both the US and Mexico.  He truly enjoys working with his current team in helping them fulfill their client international trade potential by sharing information, his acumen and experience, and leveraging the Casa San Antonio program to the benefit of the clients.   

Reynaldo earned his MBA in International Business from The University of Texas at San
Antonio in May 1996 and is a member of the North American Small Business International Trade Educators, Associacion Mexicana de Centros de Desarrollo Para La Pequena Empresa (AMCDPE), and the National Society of Hispanic MBAs.   He is a NASBITE Certified Global Business Professional (CGBP) and is part of the Centurion group earning this credential.