2020 Virtual Conference – Session Schedule

Below is the current listing of sessions for the 2020 Virtual Conference. If you haven’t already registered for this event, log in to your NASBITE account and register for the “2020 Virtual Conference” via the “Online Store” or “Upcoming Events” tabs. You will receive a confirmation email confirming your registration. Login information for each session will be sent the day before the session.

Registration fees include access to all live sessions and archived session recordings.

$200 NASBITE Members | $300 Non-Members

  • Thursday, April 30, 2020 – 11:00 am EST: “Your Marketing Efforts During Uncertain Times” presented by Rufiya Blank, Kompass North America (Track: International Education)
    •  Shall we pause our marketing efforts? • Powerful blog postings • How can we develop a global marketing strategy or create a plan of action today • Choosing technologies wisely •Examples of Powerful Global Branding in Action • Q&A
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  • Wednesday, May 6, 2020 – 11:00 am EST: “Differentiating the Global Graduate Education Experience” presented by Erin McLaughlin, Cabrini University & Mary Van Brunt, Gwynedd Mercy University (Track: International Education)
    • The Higher Education market in the Philadelphia area is saturated with 46 four-year colleges/universities within a 30-mile radius. National trends have shown a 13% drop in birth rates as well as undergraduate college enrollment declining for the 8th consecutive year. This challenging environment has forced many universities to strategically focus on ways to increase graduate enrollment. Research has shown that experiential learning such as study abroad and professional certification programs are both high impact practices as well as a way to differentiate programs. Cabrini University has developed a Master in International Business program with both study abroad and the Certified Global Business Professional embedded into the curriculum. Gwynedd Mercy University has taken a slightly different approach by developing an International Business concentration that embeds the Certified Global Business Professional as part of the MBA program. This presentation will discuss the constraints associated with growing enrollment in Higher Education and how these two programs are at the forefront of best practices for incorporating high impact practices and differentiating their graduate programs to increase enrollment.
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  • Monday, May 11, 2020 – 11:00 am EST: “Selecting the Best Logistics Partners in Global Trade” presented by Kellie Greene, Innovative Global Logistics Strategies, LLC (Track: Trade Skills)
    • Choosing the right logistics partners in global trade is not a one size fits all answer. With so many providers to choose from, what should companies that engage in international trade be looking for in determining the right partners for their business? International trade has many complexities, but the right partner can help companies navigate through the tangled web of international regulations, ever-changing tariffs/trade wars, routing and rates for freight. Is the right choice to go with a large company with offices in many countries or the smaller freight forwarder that is local and more personal? Does the smaller company have the same abilities as the larger company? We will look at the advantages and disadvantages of these options and discuss the key criteria that companies should use in selecting the right partner. It isn’t just about price but about value, partnership, and making the international trade process as smooth as possible. Strategies for achieving both the least total cost in international logistics as well as the best service will be discussed.
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  • Wednesday, May 13, 2020 – 11:00 am EST: “Building a Robust Undergraduate International Business Curriculum” presented by Mahesh Srinivasan, The University of Akron Institute for Global Business (Track: International Education)
    • We will share our process and best practices in revising our International Business Curriculum. The process was by driven our industry partners who serve on our advisory board(s). The input from these business professionals and the benchmarking of other programs in leading AACSB schools informed our curriculum revision process. The focus remained on creating a curriculum that provides both strong functional expertise along with building the required competency and knowledge in the International Business field. We considered functional areas that had strong synergies to International Business along with the question of including a foreign language requirement in the curriculum. Experiential learning opportunities for students in terms of internships and study abroad experiences were also a key consideration. We will also discuss our on-going process of building a credential system for International Business which is centered on one of our key AACSB learning goals of global fluency and cross-cultural awareness.
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  • Wednesday, May 20, 2020 – 11:00 am EST: “Harnessing Online University Resources for Export Success: the Title VI CIBE Network” presented by Rebecca L. Bellinger, Executive Director, Center for Global Business, University of Maryland; Christine Everett, Director of Programs, Institute of International Business, Indiana University; Jade Sims, Assistant Director of International Trade Programs, Michigan State University; Jonathon Wood, Managing Director, Whitmore Global Management Center, Brigham Young University
    • While much of the country is working from home, companies have needed to rely more consistently on online resources to keep connected to global markets. The Centers for International Business Education (CIBE), a Title VI grant program managed by the U.S. Department of Education, offer online tools, training, resources, and opportunities for companies to support their export and international business functions. Many of these online offerings are appropriate for educators to bring into their classrooms, too. Learn what resources exist and how to access them for the benefit of your company or classroom.
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  • Thursday, May 21, 2020 – 11:00 am EST: “Exporting in the Digital Age: How to Build Your Brand and Grow Your Sales by Making the Internet Work for You Globally: Get Found, Be Understood, and Be Easy to Do Business Within Your Overseas Target Markets!” presented by Jeff Ardis & Susanna Hardy, IBT Online (Track: Trade Skills)
    • In our digital age, the Internet has given consumers unprecedented control of the purchasing process. 95% of the world’s markets lie outside the United States, but in order to seize that opportunity, your website must become your best sales rep! Join Jeff Ardis and John Worthington from IBT Online (www.IBT.onl) to discuss best practices in website localization, online marketing, and e-commerce strategy that will help your exporters build their brands and grow their businesses by creating the best local user experience for their international customers.  The right online presence can drive traffic, encourage meaningful engagement, and build the trust necessary for a successful “buyer’s journey” to measurable sales. Did you know that: • Facebook counts 300 million users in the U.S. – but more than 2 billion globally? • Google is really 200 different local search engines – and they tell us that just 22% of content on the World Wide Web is in English? • 90% of Internet users prefer to browse in their native language, and 99% insist on shopping in it? We’ll talk about the key success factors for an intelligent digital marketing strategy that will help companies get found, be understood, and be easy to do business with, including 1.) The 10 Steps to Effective Website Localization;  )  The Value of SEO:  If the local search engines can’t find you, your targeted audiences can’t either!; 3.)  Leveraging Online Marketing by defining objectives, crafting content that resonates, and following the roadmap; 4.) The growing need for Digital Compliance; 5.) Why it’s so important to be “mobile-friendly”. Your prospects, customers, and competitors are all online, so make sure your website and online presence are the best they can be to showcase your brand and your business.
  • Thursday, May 28, 2020 – 11:00 am EST: “Export Resources for Minority and Women-Owned Business” presented by Aerek Stephens & Nicole Woods, EXIM Bank; Alberto Rodriguez-Baez, Minority Business Development Agency Business Center; Gabriela Morales, US Department of Commerce (Track: Trade Resources)
    • This session will provide insight on resources for Minority and Woman-Owned Business. EXIM Bank works closely with other government agencies and business development associations that have a minority trade focus to help spread the word about EXIM Bank financing and create opportunities for export-ready U.S. businesses. Minority Business Development Agency (MBDA) will join EXIM to discuss access to capital, Export readiness, and access to foreign markets and business opportunities abroad.
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  • Friday, May 29, 2020 – 2:00 pm EST: “No More an Afterthought: How the Public Sector Can Help Communities by Increasing Exports” presented by Jeff Stell, Business Oregon (Track: Trade Resources)
    • This presentation demonstrates how public sector agencies can assist small- and medium-sized businesses to enter the exporting space or increase their presence there. I outline how exporting assists small- and medium-sized businesses, and describe the barriers and difficulties that such business enterprises meet when they work in exporting. I also outline how public sector economic development agencies can create collaborative relationships with academia as well as federal, state, and local partners to increase exports.
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  • Wednesday, June 3, 2020 – 2:00 pm EST: “What SMEs Need to Know about Counterfeiting & Brand Protection” presented by Kari Kammel & Jay Kennedy, MSU (Track: International Education)
    • Product counterfeiting is a serious global crime that affects SMEs in every industry in every country in the world. As SMEs develop and grow their exposure to new markets, e-commerce platforms and new distribution channels make them vulnerable to the same brand protection threats faced by larger businesses. Yet, the resource constraints faced by many SMEs relative to larger businesses make it difficult to implement traditional brand-protection strategies. Many factors contribute to the issue, but SME brand owners can educate themselves on the issues in order to take a proactive response to counterfeits of their product. 1.) Recognition of the problem—many brand owners think they don’t have a counterfeit problem.  However, if you have a successful product, it is most likely being counterfeited; 2.) Training for Brand Protection – what your team needs to know—whether its 1 person or 100 people.  The A-CAPP Center ran a study of leading brand protection professionals from a broad range of industries and recommended 17 areas in which brand protection staff need to be trained in order to help protect their brand in the global markets; 3.) SME Brand Protection Guide- This free guide was developed as a way to assist SMEs in the selection of a relevant and appropriate brand protection strategy. Our goal is to provide a comprehensive, concise overview of a range of brand protection activities that can be undertaken in an effort to protect the business from intellectual property rights violations originating in overseas markets.
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  • Friday, June 5, 2020 – 2:00 pm EST: “Taking Experiential Learning on the Road; Engaging Students in International Business through Corporate Visits” presented by Marilu Marcillo, Saint Peter’s University & Manfred Morales, UPS (Track: International Education)
    • The field of international business is ever-changing, especially in light of the changing political discourse around trade agreements and tariffs. This provides both an opportunity and a challenge in teaching international business/international marketing. What we teach and how to teach must keep up with the evolving landscape and one way to ensure the curriculum keeps up with these changes is to engage private corporate partners in the classroom experience. This paper will highlight how these types of partnerships coupled with the theoretical pedagogy can provide students a real-life understanding of the challenges and opportunities of international business which is often missed in the traditional classroom experience.  In this case, the classroom experience is centered around in-class lectures/discussions, team case studies, field trip experiences to various local international corporate partners. Within this paper the faculty, one field corporate partner, UPS, and students will share their experience in teaching undergraduate students’ international business and the impact that this has had for all parties; the students, the university, and the corporate partner.
  • Thursday, June 11, 2020 – 2:00 pm EST: “International Trade Trek & Bootcamp Programs: Moving from Theory to Practice” presented by Anna Helm, Alexis Gaul, and David Ruda, GW-CIBER, George Washington University (Track: Trade Education)
    • At some business schools, especially those not located near manufacturing or distribution hubs, international supply chain management and logistics are not extensively taught. At such schools, students learn about international trade from a macro perspective and are not aware of the mechanics of trade and of the extensive network of actors in the international trade ecosystem. The two programs featured in this presentation seek to address this gap by offering a co-curricular opportunity for students to expand and develop their practical skills in global business and trade by exploring international trade at the operational level, including how goods are imported and exported, how regulatory and legal issues shape trade, etc. The first program showcased is a two-day immersive industry- and career-exploration initiative that took place in Norfolk, Virginia, in November of 2019. Site visits included various port terminals, freight forwarders, custom house brokers, and law firms. The second program featured is an intensive summer Bootcamp where students learn about NASBITE’s four domain areas via virtual class sessions and participation in the Student Pathways program. The objective of the presentation is to share examples of international trade education programs that could be replicated by other universities throughout the country.

The following sessions will also be available – timing to be announced as schedules are confirmed:

  • “International Channel Partner Management: Tools for Success” presented by Faruk Khair, International Maverick (Track: Trade Education)
  • “The Science of Compliance – Maintaining Functional, Efficient, and Compliant Operations” presented by Michael Easton, Star USA (Track: Trade Skills)
  • “Incremental Global – Ways to Leverage Ecommerce for Export Strategy” presented by Leah Goold-Haws, California Community Colleges Chancellor’s Office and Josh Halpern, California International Trade Office (Track: Trade Skills)
  • “Imports – Basics Exporters Should Know” presented by George Davis Cummings, Trade Advisor (Track: Trade Education)
  • “Exporter’s Resource Database” presented by Bob Erwin, Export-U and John McIntyre, Georgia Tech CIBER (Track: Trade Resources)
  • “Inter-modal, Intra-modal and Multi-modal: A Brief Tour of the Beginnings, Current Practices and the Future of These Physical Supply Chain Enablers” presented by John Sagi, Anne Arundel Community College (Track: Trade Education)
  • “CGBP Exam Insights & Updates” presented by Elizabeth Smith, CGBP Governance Council (Track: International Education)
  • “Lowering Risk in Cross-Border Transactions through Payment Assurance” presented by Sam Hayes, Tango Trade (Track: Trade Education)