“Starting to export is like starting a company all over again. All decisions are on the table, and many things must be done from scratch. When an established company sets out on a journey to enter a new market, it’s facing some of the same decisions that face an early start-up. As an export advisor you might find yourself getting many questions from clients about tarifs, compliances, or other legal and technical issues. However –as you know– there is much more to export and internationalization than the legal side. The start-up company is making decisions for the first time about its products and services, how to build customer relations, who to partner with, how much to invest, etc. For the export company it’s the same — because all decisions that were made for the business in the home market are now on the table again."When going to new markets you must consider everything related to new markets" – to paraphrase the Chinese philosopher Sun Tsu in The Art of War. For the purpose of being prepared, it helps to have a checklist of areas where decisions and actions are needed (and where they can wait). GrowthWheel is such a checklist.
“Whether a large corporation or small business that wants to develop its local market or to export its know-how abroad, Kompass puts a unique worldwide database at its clients’ fingertips with its prospecting assistance tools and direct marketing solutions. Market analysis, sales mapping, targeting, internal database optimization, preparation of prospecting files, mailing, emailing. Kompass can support its clients’ marketing and sales goals at each stage of their business development. https://us.solutions.kompass.com/m/easybusiness/”
“The Centers for International Business Education and Research (CIBERs) were created by Congress to increase and promote the nation’s capacity for international understanding and competitiveness. There are 17 nationally designated Centers administered by the U.S. Department of Education throughout the United States.”
Centers for International Business & Research (CIBERs)